Affinity brands have long generated their own word of mouth and Web content. Consider at brands such as Apple. Consumer products companies have it, too. Check out the recently launched Gatorade blog and the popular That Pepsi Girl blog for examples of unlikely customer/fan work. These sites may not be as flashy as commercially produced viral stuff (see Viralmeister for examples), but in many ways they're actually better. They're authentic, or very accurate facsimiles of authenticity.
- Can Viral Marketing Be Serious?
So we have a Pepsi blog and Gatorade blog. No Coke blog? Somebody's gotta be a Coke fan out there.